H&M International Marketing Success Story
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H&M International Marketing Success Story
레포트/기타
_SLIDE_1_
H&M
International Marketing Success Story
The Start of Presentation
International Business
_SLIDE_2_
INDEX
Question 1
Question 2
Question 3
Question 4
Question 5
H&M Case
Hanyang University school of business
Introduction
Q&A
_SLIDE_3_
H&M Case
INTRODUCTION
Second largest global Clothing retailer(followed by Zara)
Founded in Sweden , 1947(named as ‘Hennes’selling Womens’ clothes)
Merged with‘Mauritz Widforss’ and became ‘H&M’
2500 stores in 44 countries
_SLIDE_4_
01
Question
_SLIDE_5_
Visit H&M’s Web site at www.hm.com.
What are the characteristics of H&M’s global market segments
How does H&M position itself in the mind of target customers around the world
H&M Case
H&M Case
Hanyang University school of business
_SLIDE_6_
H&M Case
H&M Case
Hanyang University school of business
Question.1
Question.2
Question.3
Question.4
Qusetion.5
Innovative
&
Fashion
Minded
People of all ages
Segment
_SLIDE_7_
H&M Ca…(skip)
H&M International Marketing Success Story
H&M,International,Marketing,Success,Story,기타,레포트
순서
설명
H&M International Marketing Success Story , H&M International Marketing Success Story기타레포트 , H&M International Marketing Success Story
다.
