Developing Marketing Strategies and Plans
페이지 정보
작성일 19-05-13 03:33
본문
Download : Developing Marketing Strategies and Plans.pptx
Download : Developing Marketing Strategies and Plans.pptx( 56 )
Developing Marketing Strategies and Plans
레포트/기타
_SLIDE_1_
Chapter 2. Developing Marketing Strategies and Plans
Marketing Management
_SLIDE_2_
CONTENTS
Marketing & Customer Value
1
Corporate and Division Strategic Planning
2
Business Unit Strategic Planning
3
Product Planning
4
Critic
5
_SLIDE_3_
Marketing & Customer Value
_SLIDE_4_
Service !
Price !
Quality !
Value
Marketing & Customer Value
_SLIDE_5_
The Value Delivery Process
Marketing & Customer Value
_SLIDE_6_
Marketing & Customer Value
_SLIDE_7_
The Value Chain
Marketing & Customer Value
_SLIDE_8_
Case. Starbucks
Marketing & Customer Value
_SLIDE_9_
The Value Chain
Marketing & Customer Value
_SLIDE_10_
Core Competency
Marketing & Customer Value
_SLIDE_11_
Case. Southwest Airlines
Marketing & Customer Value
_SLIDE_12_
Holistic Marketing View
판매槪念
marketing 槪念
홀리스틱 marketing 槪念
출발점
공장
시장
개별 고객의 요구 사항
초점
기존 제품
고객 욕구
고객 가치, 기업 core 역량, 협력 네트워크
수단
판매 및 판촉
시장 세분화, 표적화 포지셔닝
데이터 베이스 관리, 협력자들을 연결하는 가치 체인 통합
goal(목표)
매출량을 통한 이익
고객 만족을…(skip)
Developing Marketing Strategies and Plans
Developing,Marketing,Strategies,and,Plans,기타,레포트
순서
설명
Developing Marketing Strategies and Plans , Developing Marketing Strategies and Plans기타레포트 , Developing Marketing Strategies and Plans
다.
